{
  "brand": "PRIME Q",
  "note": "CMYK values are a naive conversion from RGB. Treat them as the starting point for a proof, not a colour-managed separation.",
  "typography": {
    "family": "Inter",
    "headings": "Inter, 700-800, tracking -0.016em",
    "body": "Inter, 400-500",
    "fallback": "Arial",
    "licence": "SIL Open Font License 1.1 — free to install, embed and self-host"
  },
  "colors": {
    "prime_navy": {
      "name": "Prime Navy",
      "hex": "#041E42",
      "rgb": [
        4,
        30,
        66
      ],
      "cmyk": [
        94,
        55,
        0,
        74
      ],
      "usage": "Logo, headings, chart primary. The brand's only dark."
    },
    "accent_red": {
      "name": "Accent Red",
      "hex": "#E11D2E",
      "rgb": [
        225,
        29,
        46
      ],
      "cmyk": [
        0,
        87,
        80,
        12
      ],
      "usage": "The slash in the Q, the lead-in on a rule, one bullet, one chart line. Never a background."
    },
    "slate": {
      "name": "Slate",
      "hex": "#6B7280",
      "rgb": [
        107,
        114,
        128
      ],
      "cmyk": [
        16,
        11,
        0,
        50
      ],
      "usage": "Subtitles, labels, captions, footnotes."
    },
    "line": {
      "name": "Line Gray",
      "hex": "#E5E7EB",
      "rgb": [
        229,
        231,
        235
      ],
      "cmyk": [
        3,
        2,
        0,
        8
      ],
      "usage": "Hairlines, table borders, the Q watermark."
    },
    "white": {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "usage": "The ground. Slides and documents are white unless a section is deliberately reversed."
    }
  }
}